When you’re standing in line at the grocery store, or looking for a magazine to read when you’re doing your cardio, do you ever stop and think how much truth there is to those headlines you see in the health magazines? How easy is it really to get 6 pack abs in 2 weeks? What IS the secret exercise that gets you buns of steel? Or how can you transform your entire physique by adding this one “super food” to your diet? These are great headlines that are meant to sell magazines, they don’t actually do what their claiming to do.

Now if you take a look at the pictures of those models on the cover they are just about perfect. They have the chiseled arms, 6 pack abs, and broad shoulders and are also cellulite free, but those models are not as perfect as they appears to be. Let me tell you a little secret. Celebrities and models won’t release their picture for any type of publication unless it’s been Photoshopped. Some actually have personalized Photoshop experts that do the air brushing for them, which means that every photo taken of that celebrity or model has to get approved by their expert before they get released to the public otherwise the magazines can’t use them.

The headlines are lies, the pictures are lies, yet the magazines still sell. Why is that? Well the fact of the matter is that they’re not even selling anything worthwhile, most of them are about 75% full of advertising anyways, however what they are selling is a dream or a fantasy. We should know that logically you can’t get 6 pack abs in 2 weeks if you don’t already have them, but imagine if you could? That little impulse that you got in the back of your mind just now (“imagine if you could”) triggers an emotional response that will allow you to purchase the magazine now and justify why you did it later. Congratulations you just bought a pipe dream.